Law of Attraction and Unique Selling Proposition: Chalk and Cheese or Brothers in Arms?

Return to www.landmarc.info

There is one Principle that, once understood and diligently practiced, allows you to attract the objects of your desire in your life strongly and swiftly: the Law of Attraction (or Law of Deliberate Intent), LOA.

There is another Principle that, once understood and diligently crafted, allows you to attract the ideal clients and/or customers in your business strongly and swiftly: the Unique Selling Proposition (or Unique Sales Position), USP.

For many people, USP and LOA have nothing to do with each other. LOA to them belongs to the realm of the esoteric, to the spiritual world. May work for some, but has not correlation with business. USP, on the other hand, belongs to the realms of business, to the world of sales. May work in businesses, but has no correlation with “life” as such.

I strongly disagree with this notion, and for 4 convincing reasons.

First of all, LOA covers all areas of our living world, not just the spiritual and more personal aspects of it. As for personal life, so for business life. There is no cut-off point where LOA stops operating; like vibrations attract like vibrations.

Second of all, USP covers pretty much everything in our human world, too. I wrote it in previous articles already: we are constantly “selling”, whether it is a product or a point of view. I find the fact that sales & marketing and USP are mostly restricted to the business world rather.....well.... restricting.

Third of all, Law of Attraction is all about creating clarity around your desires, and putting your attention, energy and focus on the manifestation of them. A unique selling proposition is all about creating clarity around the benefits of your products and services, and persuading others of the importance of them. Pretty much the same concept.

Fourth of all, apply LOA powerfully, and you will start attracting what it is you deliberately desire. The same goes for USP: emphasise the benefits of your products and services, and you will start attracting the clientele to your business who need or desire what you have to offer.

It is so obvious to me that USP and LOA are connected in a powerful way, that I really don't understand why business owners sometimes shy away from “this airy-fairy stuff”. There is 1) nothing airy-fairy about it, once you start applying it and start seeing the results, and 2) it will mean thousands of dollars in lost profit if you are not willing to put the concept to the test.

When mentoring clients, I stress the importance of crafting a really powerful USP. The USP will be a verbal culmination of the problems in the market place in your specific niche, the solutions you apply in your business to those problems, and the benefits those solutions will have for your target market. Your USP summarises what your business does best, and why clientele should buy into your products and services.

Crafting a powerful USP has two compelling effects: YOU as a business owner will have strong clarity around your line of products and services, which will establish confidence and clarity within you.

Guess what vibration you are sending out when you experience those feelings? Right, positive ones.

This will thereby attract clients that actually want your products and services, which is the second effect. Because prospects are confronted with a powerful USP, they get an instant sense of credibility towards your business and towards you as a business owner.

Guess what vibration THAT is? Right! This positive vibration will establish you as an expert in your field, and will allow for viral marketing and life-long clientele. Who wouldn't want to do business with a entrepreneur who is able to fulfill clients' needs and desires by understanding them clearly?

Truly, start working with it: get clarity on what is the most massive benefit that clients can receive from doing business with you, and start phrasing that in a powerful USP. From that point forwards, watch your business grow.

Results are pretty much guaranteed using the right tools. I keep saying it: nobody doubts that jumping off a building will get you down fast! Law of Gravity is always applicable. The same is the case with the Law of Attraction. IT works. Are you willing to work IT?

To your business success!

Getting More Out of Life June 2009

Return to www.landmarc.info

Sales and Personality Type: How Type Influences Buying Decisions

"Watch your thoughts, for they become words.
Watch your words, for they become actions.
Watch your actions, for they become habits.
Watch your habits, for they become character.
Watch your character, for it becomes your destiny."

-Unknown

I've often spoken about the importance of Personality Type

Profiling in both business and private settings. Knowing what

moves and motivates you(rself), and knowing what moves

and motivates another are hugely powerful tools for

understanding and ethically influencing your environment.

Today, I'd like to discuss the importance of Personality Type

when it comes to sales and marketing, and to "buying".

Whether you are on the selling side or the buying side of the

equation, you must realise that selling and buying are both

based around emotions, around our needs and desires.

Selling is simply this: identifying a gap/need/desire in the

experience of your prospect (they want something that they don't

have yet), providing a solution to fill this

gap/need/desire, and educating the prospect on the benefits of

purchasing that solution, so they warm up to it and buy it.

That's it. one of my mentors said: you NEVER sell anything,

really. You can only make people buy. And it's true. If I don't

resonate emotionally with what the salesperson is

offering, I will not buy, and v.v.

Buying is simply this: identifying a gap/need/desire in

yourself, searching for a solution that fills that

gap/need/desire, and purchasing that solution based on the

perceived benefits it will have.

Again, that's it. We buy because we think the product we

consider will do something to or for us that will help us solve

a problem, fill a gap, or fulfil a desire. Ultimately,

this is an emotional process; or, if you don't like that word:

it has to do with us wanting to feel good.

The AusIDentities Personality Type Profiling System

identifies

Four distinct personality types: the Dolphin, the Eagle, the

Kangaroo and the Wombat. In sales (and for your

buying decisions) it is absolutely critical to know your own

type and those of your prospects. If you don't approach them the

right way, they will probably not buy! Perhaps it's

not that paramount when it comes to buying a bottle of water or

a sandwich, but it's definitely the case when it comes to bigger

or more important purchases. You want to get

clear on the needs and desires of your prospects/family

members/friends, because you can then ethically influence them

and make them choose an option that is both good for them

AND you!

In sales you will have to be able to see the world from your

prospect's perspective. Remember: "sales" could also be

mentioning to your wife you want to go and see a football

match, for which in return you will take her out on Friday!! Or

persuading your children to go on a 4 star hotel holiday instead

of a camping trip by choosing the hotel with the

biggest pool on the planet! To graps your "prospect's"

perspective properly, you will will have to dig in their minds.

The right way to do this is by ASKING QUESTIONS.

Each of the four AusIDentities Personality Types are sensitive

to different kinds of questions. let's create some clarity on

what type of questions work best for what type:

The Eagle (or NT, in the Myers-Briggs typology) on combination of WHAT and WHY questions. Examples:

1. why is it so important for you to......?
2. what specifically would you like to see in .......?
3. why will.....be beneficial for you?
4. what research have you done into.....and what were the outcomes?

The Dolphin, (or NF) will be more partial to a combination of WHO and WHY questions. Examples:

1. Who is going to be pleased when you .....?
2. why is .... so important to you and the people around you?
3. who is you are thinking of when you.......?
4. why will your experience be different when you......?

The Kangaroo (or SP) will be focused on a combination of WHAT and HOW questions. Examples:

1. what will ..... allow you to do faster?
2. how can you use.....to create even more powerful results?
3. what other methods have your tried to ......?
4. how did you compare your current experience with your future experience once you have ......?

The Wombat (or SJ), ultimately, is sensitive to a combination of HOW and WHAT questions (note the order difference with the Kangaroo). Examples:

1. how can .... make your experience more pleasurable?
2. what exactly do you expect from .....?
3. how do you think we can make.... an even better product for you?
4. what needs to happen for you to consider.....?

Again, these and similar questions can be used to get people to

make buying decisions in business, but are as easily applicable

to family and other relations, child raising

issues, employment issues, conflict resolution, and other

interpersonal problems and challenges. It all boils down to

understanding the deeper needs and desires of yourself and

others, so you can relate to yourself and others on an emotional

-feeling- level.

Set a Landmarc:

Firstly, from now on, whenever you make a buying decision on

more substantial goods and/or services (house, car, audio/video

equipment, investments etc.) ask yourself: why do I

want to purchase this? What feeling will it give me once I have

it? The more you know for what sort of emotional feeling you buy

things, the more aware you will become in other

areas of your life (they usually reflect the same values).

Secondly, from now on, whenever you want to make someone accept

your opinion, assess what reasoning you use towards the other

parties. What emotions are you trying to get across

to the other parties, so they will accept what you want.

Thirdly, study personality types extensively so you can

understand on an even deeper level what drives you and others.

This will allow you to become very influential, honouring

all parties' wishes and desires. There are several options

available for further study.

Lastly, commit to sales and marketing, both in personal and

professional selling. Although both words are usually applied to

business and the selling of goods and services,

EVERYTHING in life has to do with selling and marketing. Just

think of the hotel vs camping idea: you will have to SELL the 4

star hotel to the family, and MARKET it properly,

so it will be preferred over a camping holiday. You even have to

sell the idea of having to do grocery shopping to your kids, by

offering them a donut or a ride on the merry-go

-round after. Only THEN will they be SOLD on the idea!

If you really want to increase sales in your business or

fulfilment in your personal life by 300% or more, a thorough

knowledge of personality types is crucial. Understanding

yourself and others will make for massively accelerated success

in all areas of life; that's my personal promise.

Getting More Out of Life 6 May 2009

Return to www.landmarc.info

"Money never made a man happy yet, nor will it. The more a man has, the more he wants. Instead of filling a vacuum, it makes one." -Benjamin Franklin

Law of Attraction and Finances, part II.

In my most recent Ezine on Law of Attraction I discussed the workings of Law of Attraction (LOA) and finances. How can we use LOA to attract financial prosperity into our lives?

I discussed some basics about LOA and about our thoughts regarding finances.

As I was explaining, there IS a solution to the issue of "attraction of unwanted results". BUT: the solution does not lie in STOPPING to thinking negatively. You don't have to do that. That could already be major relief for some people!

You merely have to turn your thoughts back around towards what it IS you want as soon as you find they are wondering off towards what it is you DO NOT want. It's as simple as that.

Or, to put it even more profoundly: working out how to stop thinking negatively only means that you are putting more energy, attention and focus on the problem (thinking negatively)! This prolongs the negative feeling you really want to change!

Not good.

The process of turning your thoughts towards what is wanted is called pivoting or flip switching.

Our -what I call- internal GPS is the indicator as to what our point of attraction is: when we are feeling good, we are in alignment with who we truly are (call that whatever you want; I call it my "inner being", but any other name will do), and we will be attracting the good stuff, financially. That is because, as I explained previously, we are naturally attracted to "the good", to the things we want. If we feel bad, we are out of alignment, and by default we will attract some of the good stuff, and some of the stuff from the "dark side of the force"........

That internal Global Positioning System is such a powerful tool, and so useful. But mostly we curse it.....because we don't want to feel bad. Whereas "bad" is nothing more than an indicator that we're out of alignment with what we truly want. Nothing more, nothing less. There is no judgment to it, only the negative perception we give it.

Do you want to know the secret to create a life full of financial abundance, joy, prosperity, abundance in all sorts of other areas, health, love, etc?

Well, here it is: Start telling your "story" (being: whatever you consider to be your life) in a new way. Tell your story the way you want it -and therefore your life- to be.

Here's another truth: your desired state of being MUST have been created in spirit (or mind or thought, if you don't like that word) before it can be created in matter. Simple example: all the beautiful buildings we can see in the world were FIRST an idea in the architect's mind, and THEN turned into a reality. It's the same with our creations. We form them in our minds first.

Commit to telling your NEW story. Instead of how the story is right now (which keeps the same staying the same), or how it was in the past (which brings what WAS back to what IS).

Let's record some examples of how people tell their current story around money:

1. I've always had a problem with saving for later;
2. my parents never led an abundant lifestyle, so that's why I don't;
   
3. I'm not clever enough to run a profitable business;
   
4. I don't want people to like me only for my money;
   
5. whatever I do, I just cannot seem to get rid of my debt;
   
6. I am not an entrepreneur, which is why I haven't made much profit;
   
7. I guess a rich life is just not for me;
   
8. there is a maximum to what I can earn;
   
9. my mindset is just wrong!
   
10. etc. etc. etc. 

I could come up with hundreds of similar examples. The point being: they all tell a story based on observation of a seeming reality.

There is this Cycle of Observation going on: observing a situation, offering a vibration based on that observation, LOA responding to the vibration, manifestation happening according to the vibration, observing a (new) situation, etc....

As long as the observations and vibrations offered are attuned to the past or current situation, then chances are likely that manifestation will occur accordingly. Guess what: nothing seems to change!

The key: offer a new vibration, one in line with a desired future reality, a yet unrealised potential. Keep that new vibration up long enough, and you WILL experience a new reality. It can not be another way.

Unless.

Unless there are factors at play out of our control, like strong influences from the collective consciousness, or forces that guide your life 's evolution and are not yours to change (I agree that there is a spiritual touch to this; are our lives pre-determined or not?). I'll write about those in another article, because they definitely play a role within LOA, and sometimes make LOA hugely misunderstood. This is where the Law of Acceptance comes in as well!

Don't turn this "unless" into an excuse, though. You will rarely find this thwarting your intention. There is lots of "free will" available.

If you are serious about increasing the chances of your financial desires actually coming true, then here are 5 Critical Ways to deliberately, and therefore successfully apply the process of flip switching or pivoting:

1. Become really aware of your daily thoughts around money. As soon as you catch yourself thinking a negative -and how do you know that? Yes, by being aware of your feelings!- tell yourself: "thank you, at least now I know what I DON'T want! What DO I want instead?" And ANSWER that question!
   
2. Be sure to assess your feelings making a shift towards "better" when you ponder your answer to the previous question. If that doesn't happen, not even subtly, you may want to think of something else you desire, until your feelings DO go up in vibration.
   
3. Learn to appreciate what you've got, even if it's not a lot! Every day, give thanks for your possessions and your positions; I use this formula: think about 5 things that went well and 5 things that you were grateful for. That creates a strong vibration that is in alignment with what you want.
   
4. Write down in all areas of your life, what money would do for you (in that area). Do it in two steps: what is it, and what value will it give you? This "Values Alignment" exercise will assist you realising why you do what you do in life.
   
5. Count all your financial blessings whenever they occur. In other words: look at where you already have what you are looking for. Each and every day we get financial windfalls, and recognising them will help raise your vibration.
   

 Examples: 

1.        money found on the floor (I find lots of it!)

2.        discounts you got but didn't count on

3.        a tax refund

4.        a two-for-one deal that saves you money

5.        a win in the lottery

6.        a pay-rise

7.        a tip

8.        extra interest on your savings account

9.        a friend who shouts you a drink/meal

10.    a free ride of any kind 
 

and there are plenty more of these kind of windfalls!

Remember: it's not the quantity that counts. Five cents is worth as much vibrationally as five million dollars. Water is water, whether as a raindrop or as an ocean. If you can bring up feelings of gratitude, you're doing good! 

To finish off: here are 4 Action Steps to help you get more of what you want, and less of what you don't.  

Set a Landmarc:

Firstly, Always (always!) pay yourself first, and research your financial status: what money have you got where? Knowing what to do will not change you; doing what you know will.

Pay yourself 10% of whatever you earn, find, get paid, get bequeathed, get gifted, and put it into a savings account. I have a system in place for accumulating wealth. Ask me about it.

Secondly, Never say "no" to money. In other words: always say YES to money, even if you feel guilty, or think you "can't accept that". You're not getting it for nothing (!).

Thirdly, Give thanks for bills, invoices and services rendered. You are paying for something you have (had) use of. It's good to be thankful for that. Seriously, do it! Say thanks, and pay the bill with a smile.

Lastly, Become part of an accountability group. Get together once a month with a group of like minded people, and create a collective vibration geared towards increasing financial abundance. Guess what a group vibration does in terms of strength! It's massive!

Obviously, I've only been able to lift the veil on this topic. There is way more to talk about, and way more that can be done. As long as you keep in mind that your current feelings about the topic of finances are a good indicator as to what your point of attraction is, you've already won half the game. The rest of the game will be won with practice!

Until next time, go well, be well, and live well!

Getting More Out of Life March 2009

Return to www.landmarc.info  

Law of Attraction and Finances. 

Often, I get asked to speak or write about the topic of Law of Attraction (LOA) and money -or finances. Very understandable; if we could once and for all "solve" our money "issues" with LOA, that'd be worth a lot to many people!

When it comes to LOA and the application of it in any area of life, there are 5 basic Knowareness Principles that need to be understood:

1. willingness to accept there is more between heaven and earth than our senses can pick up on (initially);
   
2. willingness to accept that where you WERE and where you ARE have no correlation at all with where you WANT to be and CAN be;
   
3. willingness to accept your life as it is, right now, balls and all.
   
4. willingness to be patient, consistent, trusting and expectant;
   
5. Willingness to count your blessings, no matter how insignificant they seem to be. 
   
6. I've said it many times before: LOA is all about vibes; vibes are our emotions, the feelings we send out. The quantum space, which surrounds us all, always responds to our vibes, our feelings and our feelings arise from the thoughts we think. 
   

So when do we have a feeling, a mood, an emotional state? Well, always! We are always sending a vibration out. Just step into a room where a group of people had a massive verbal fight just before. You can sense the vibration they sent out! Or the other way around: a room where people had a belly laugh 5 minutes earlier; you still sense the joy in that room.

The crux of the successful application of LOA lies in the recognition of Deliberate vs "Undeliberate" Intent. 95% of the time we are creating our financial situation undeliberately; financial situations happen because they've always happened that way. We're just on this merry-go-round, constantly coming across either the same, or very similar financial circumstances.

In other words: our lives live us.

The solution can be found in deliberate intent: the 5% that's left. Things happen because we want them to happen. We put effort in.

In other words: we live our lives.

Money in itself is not the road to happiness, nor is it the source of all evil. On the other hand, because the topic of money (or the lack of it) hits us so often in a day (100s maybe even 1000s of times we think in terms of money) it does have pretty big influence on how we feel.

That being so, would you agree that, if we start to master something that affects us that often in a day, we have done something pretty good?

My personal belief is that we, spiritually, are meant to be having a joyful life experience. We are innately good, and long for (and work on!) a happy, expansive, prosperous life. Which is a vibrational experience!

Now, as with everything, there is an absence of this as well, the "not having such a life". That's the Law of Polarity in action. So, when you are NOT sending out vibrations that give you that prosperous life, you will experience facets of the non-prosperity. It's merely the other side of the medal!

Many people ask me: how did I ATTRACT all that financial crap? Or: when I am thinking negative thoughts, I am ATTRACTING that crap to me!

I say that that is not true. What IS happening is that you are DISALLOWING prosperity, and the disallowance is not our natural state.

Do you get that?

Because you are not in alignment with your natural state, you are THEREFORE, BY DEFAULT, experiencing the other side of it, the NON-aspects of financial prosperity.

This in itself could already give massive relief to many people, as they think that they are -for some unknown reason- ATTRACTING the negative, pulling it in. They're not. So they don't need to do all sorts of massive work on themselves to STOP attracting the negative financial results. There is an easier solution!

The question then rises: how do I find this easier solution? How do I consistently attract prosperity and financial abundance into my life? Well, that's where deliberate intent comes in! This I will discuss in the second instalment of this article. 

That is also where I will be giving you plenty of action steps to start gathering financial momentum in your own life!

This month, check within yourself where you are on the merry-go-round. Where are you repetitious when it comes to your finances? Are you often stating "I cannot afford that", "that is too expensive", etc? Are you often worried about bills coming in? Are you continually "trying" to get out of financial trouble? 

Don't worry if that is you. There is a way out. As with everything, though: it has to start with awareness! 

To your success!

Getting More Out of Life

Return to www.landmarc.info. 

"Reality is what's left when you stop thinking about it." -MdB 

The end of 2008 has shown a very big truth in both personal and business endeavours: all earthly success and all material gain are temporary.

What do I mean by this? Well, just have a quick look at the investment market. In my case, all the "gains" I thought I made by investing in my superannuation fund over the last 16 years are pretty much gone. I am back to where I was when I started when it comes to my "return on investment". The stock market itself is back to levels it was at in the 1970's. That's over 30 years ago.

Look at the American housing market. The sky was the limit; right now, there are whole ghost suburbs: brand new homes with no-one in them. This last year only, house prices dropped 18%; some states/cities experienced dropped of more than 45% over the last 3 years.

Look at businesses in Australia: what looked like heaven on earth has now turned into....well, let's say, an interesting challenge. The "always the go" mining industry has caved in (no pun intended). Building company after building company collapses. Employees get laid off left, right, and centre. 

All this looks pretty grim. But is it, really? 

Personally, I see the current situation as an application of one my Knowareness Principles: the Law of Rhythm, which states that life is a continuing movement around a centre line. This will make that everything in our personal and professional life has a "due-date", will come to an end. The stronger we seem to go to one end of the spectrum, the stronger we are "yanked" back to the other end. Liken it like an elastic band: the tighter you pull it, the stronger the rebound. 

There is an upside to this, though, and that's my End-of-Year message for you: what comes down will go back up again! In our universe forces are always balancing out. In that fashion, the "recession" will also have a due-date. It may take a while, but nevertheless, eventually an upturn will come around the corner. The 1930's recession didn't last forever either! 

The Landmarc rule for these situations is this: when times are great, work harder, and use the leverage an upturn gives you. Half the effort will yield you more than double the profit.

When times are not so great, keep working on what's important to you, but also take time to rest and recharge. It's absolutely useless to fight a natural phenomenon (the rhythm of life and business). Ever been really tired, and tried to fight it? You may succeed once or twice, but ultimately you will draw the short straw. The same is true for these times. Resistance is futile. Do what feels good, but stay away from making decisions based on fear and panic. These decisions usually aren't the best ones. 

Your decision making process in both life and business matters will be very much dependent on your AusIDentities Personality Type. Eagles decide on totally different grounds than Wombats do. The feelings Dolphins will use to take action are not the ones Kangaroos feel! 

Once you have a good grip on what your personality preference is, you will be easily able to "re-perceive" the current economic tide, and take action in line with what's naturally best for you. This is congruent with another massive Knowareness Principle I use in my practice: the Law of Surrender. What is best for you arrives 100% more smoothly when you yield to what is going on, instead of resisting it. Most of our major business breakthroughs occur when we "give up", and stop fighting. 

Set a LandMarc: 

Firstly, have the knowareness that all material gains in life and business are fleeting. That realisation can already give you peace. Enjoy what you have when you have it, and allow it to leave when it is time for it to leave. The less we are attached to what it is we think we "have", the less disturbed we will be when it actually leaves. This goes for business success, money, goods, health, and yes, even life itself. 

Secondly, have the knowareness that what came down, will also go back up. Life and business are in a constant state of flow, and "down" is never "down for good". Work on conservation, preservation, and ride the tide. There are multiple tools to allow you to do this. Many I have already discussed in previous Landmarc ezines. 

Thirdly, Discover everything there is to know about your AusIDentities Personality Type. I guarantee you a massive increase in personal peace of mind once you understand why you think what you think, and do what you do. 

Lastly, Re-determine what is REALLY important to you in your life and business ventures. We will always spend most time, money, effort, thought and action into our deepest values. Usually we do that totally unconsciously, but we do it anyway! The more we can work on our values consciously, the more we will feel GOOD, even when times seem to be BAD. 

2008 has been a fascinating year in many respects. Not the easiest one for many (I've had my fair share of critical decisions to make too!), and with a Bang of an ending, economy wise! I am curious about what 2009 has in store for us. 

Remember: what comes down, must go back up. Let that be your motto for the coming year. 

Goal Achievement 101: Let Go of The Outcome

Return to www.landmarc.info

Goal achievement 101: let go of the outcome

“The greatness of a man's power is the measure of his surrender.” –William Booth

One of the Knowareness Principles in my Integrated Development System is that achieving our personal and professional goals happens way more quickly when we surrender to the outcome and let go of our need for the end result.

Over time I received several question about the topic of surrendering when it comes to achieving goals; the most prominent one deals with the surrendering bit. “Action taking” and “surrendering” seem to be contradicting one another; so how can they coexist?

Well, in my philosophy, letting go IS an action step; it is part of the goal achievement process. As much as “doing nothing” is an action step, surrendering is. It requires effort on our behalf to let go of the outcome of our goal, and to watch it unfold.

Too often, we try to force things into existence. We hammer, drill, screw, dig, and work ourselves to the bone to force future potential in the direction we want to have it head in. We take all sorts of action steps to make sure we get what we want, and to prevent us from NOT getting it.

In that scenario we forget that our actions are just a minor part of the whole manifestation process; our INTENT is way more powerful! Moreover, limited as we are in our ability to oversee ALL the possibilities (remember: Neuro Linguistic Programming (NLP) states that reality is our PERCEPTION of it, which is limited!), we usually THINK we know the way to what it is we want, but really……., we don’t!

Surrendering, letting go, allowing (all mean the same) encompasses setting our intent, taking whatever action we can to make sure we are on track, and THEN letting the process of manifestation doing its work. That doesn’t mean we sit still and wait; on the contrary. We can still set action steps, but only when they are based on our enthusiasm and desire for the end result. As soon as we feel doubtful or fearful and use THAT as the reason for doing something, we are thwarting our own intention. Also, sometimes the result will come from a totally different direction than we thought it would. If we then try to redirect the course, because we think things are going “wrong”, we shooting ourselves in the foot!

I’ll use and example from my own coaching practice. I’ve always wanted to work with international clientele. I really didn’t have a clue how to manifest that, other than setting up a website, writing articles, positioning my business, and getting as much exposure as possible.

I did get some international success (I gave seminars in the Netherlands and Sweden, and had a handful of international clients, but that was it. My intention was still to do way more than that, and I surrendered to any option out there to give me that extra.

To cut a very long story short, I have been working with internet marketer Glenn Dietzel’s Awaken the Author Within system and Sell High Priced Programs for a while, but more on the back end. I did not have much client exposure for quite some time. Recently one of the business coaches on the team decided to pursue her own career, and suddenly I had about 15-20 new INTERNATIONAL clients, from all over the world…….

Now did I see this as the “logical” next step to achieve my initial goal of building my practice? Of course not. It “just happened”. Why? Well, my firm intention is because I let go of the HOW-question. I didn’t know HOW it was going to happen, I just trusted it would, because I had done what I thought I could to MAKE it happen.

I bet you have experienced something similar before yourself: you try to achieve something, and whatever you do, it doesn’t work. Ultimately, you throw your hands up in desperation and shout “ah, forget it!”. Not long after, the exact desired result shows up. That’s the power of letting go!

This is the Knowareness nugget I want you to take away from this example: you do not need to know the HOW’s of your manifestation process, as long as you know your WHAT’s and WHY’s. Action is a great step, but only after you got clear about what you want and why you want it, and can then trust the manifestation process to do its work for you.

Set a Landmarc:

Firstly, when setting a goal, be very clear about what it is you want. In my Law of Attraction material I teach people to get that clarity by first finding out what they do NOT want anymore!

Secondly, always stay true to your intention, even when things seems to go “wrong” (whatever that is anyway….); the universe works in mysterious ways! Stay focused, and let go of the time frame in which you think “things should’ve happened”.

Thirdly, stay away from taking action when you don’t have a good feeling about that action. If you feel like doing something because you’re fearful, doubtful or impatient, it may not be the right motivator. Challenge your reasons for taking this action step. Can it wait? Have you got all the facts? Are you in “reaction-mode” rather than in “action-mode”? Is there an immediate risk that needs attending to, or is it all “in your mind”?

Lastly, be open to alternative ways that lead you to the same result. We just do not know all the roads to Rome, although all the roads do lead to Rome! Having the flexibility to change direction may lead to the same or and even better result!

Admittedly, not ALWAYS do we achieve our professional and personal goals. Sometimes there are other plans in place for us. The same Knowareness Principle applies: can you let go of your initial outcome, and redirect your course? The more flexible you are, the easier life will be perceived, which is a blessing once you start to experience it I’ll touch on that in future articles.

Getting More Out of Life

Return to www.landmarc.info

"If everybody thought before they spoke, the silence would be deafening." -George Barzan

One of my most prominent mentors in life, Michael Roads, says: “there is nothing outside of Self”. With this he means more than I can write in this ezine. The gist of it is that we create and allow everything that happens in our lives, good or bad. We either actively create the situation, or we allow it to happen to us, without doing something about it.

I admit that this is a pretty big statement, but there you go. My Knowareness Principles are all about taking responsibility for our lives, both personally and professionally. Neuro Linguistic Programming (NLP) teaches the same, buy the way: we create our reality through our senses.

In light of this, have you ever realized that the current so-called “global financial crisis” is purely man-made, and therefore can also be man-unmade? Outside of us, human beings, there is no crisis going on. The sun still rises and sets, the birds are still chirping, we still drive cars, we still buy stuff, we still live somewhere, etc.

Understand me correctly, I am not saying that there is nothing going on. What I AM saying is that whatever is going on right now (and for some people it is pretty bad), it is brought about by our thoughts and feelings about the future.

You can hear it everywhere: FEAR about the FUTURE economic situation has created the massive sell-out on the stock market.

Now, what is FEAR? Fear is a combination of a bundle of thoughts about a potential future, combined with a negative feeling about that potential future. Mark my emphasis on POTENTIAL. The feared future has not happened yet. No-one really knows if it is going to happen. The total opposite of the feared potential future may be the one coming true…..But still, the fear is there, and we start to act upon our thoughts and emotions: let’s get out of the stock market before our fears come true!

And –surprise, surprise- what happens? Our fears come true, because we acted upon them. It’s the classis example of the self-fulfilling prophecy.

It’s applied NLP, combined with some Law of Attraction principles: our thoughts create a physiological response, which in turn creates a feeling. The whole lot together creates an emotion in us, which makes us act in a certain fashion. Whether our initial thoughts are based upon facts or conjecture doesn’t matter. We still feel and we still act!

It’s about time that we as a species start to wake up and observe what we are doing. There is no outside force at play, that suddenly creates a recession. The “share market” is not some sort of foreign thing that does what it pleases. It is controlled by traders, human beings, who act on behalf of their clients, again human beings, who are panicking about future losses, thereby creating a roller coaster ride. The same with “the economy”. That is not an entity over which we don’t have any say. We ARE the economy, is my opinion. Our manufacturing, spending, saving, consuming, etc, dictates the economy.

The Law of Attraction, in both personal and professional settings, is pretty simple: whatever we focus on with intent and emotion has the tendency to become reality. Just look at what has happened over the last couple of weeks. Fears about a recession actually bring on a recession. Now if that is true, we can just as easily turn it around. Thoughts about a prosperous future, thought with intent and emotion, will bring that future about. Same rule, same application.

Of course there is something like “global consciousness”, so there may be forces at play that go beyond what we as individuals can influence. Nevertheless, I encourage you to –in your own circle of life- be as balanced as possible, combined with a persistent focus on what it is you DO want from your professional and personal life, not on what you DO NOT want. If enough people can stay cool, calm and collected, we’ll sit this ride out easily. On the other hand, if you like your life to be in a massive roller coaster, with good and bad parts, well, you may want to join the masses……

Set a Landmarc:

Firstly: Where in your personal and professional life are you ruled by your (in this case: negative) emotions, sometimes making decisions without really having thought the situation through? Where have you done so in the past? Have there been moments where you said to yourself: that was a somewhat too rash decision……? I may have chosen otherwise if I had given the situation more thought…..Make a firm commitment to act differently in the future, taking at least 3 more deep breaths before you react.

Secondly: do you find you are often planning your future based upon what you FEAR may happen if you don’t do something about it now? If so, realize that you are given your fear immense power. There’s nothing wrong with that, but it may yield you unwanted results. Commit to, from now on, planning your life based more upon what you would LIKE to happen in the future. You’ll increase your chances of actually getting just that, and will be way more motivated.

Thirdly: become more of an observer of “worldly news”. My life has not been affected at all by the global crisis. In fact, I have the busiest weeks ever ahead in my practice……only my THOUGHTS about my potential future will bring about a change in my practice; that’s my deep conviction. The more you can stay neutral to what seems to be happening, the more you will have a neutral, balanced life, unaffected by worldly crises.

Lastly: look at the medium to long term in your life. Even experienced stock market traders know that. If you look at too short periods of time, you will find your emotions going up and down, up and down. If you look at long terms averages, you will be way more stable emotionally, which will improve the quality of your thoughts, and therefore the quality of your results.
There’s a lot more to say about this, but let me finish by reiterating that going along with the global emotional waves usually doesn’t lead to stable and uplifting thoughts and emotions (just look at the current climate in the stock market). Mastering the Observer Perspective is one great way to gain more control over your destiny. The observer perspective can be learned, relatively easily. The choice is up to you.

Product of the month:

LEARN THE MENTAL KEYS BEHIND PERSONAL & BUSINESS SUCCESS

Neuro Linguistic Programming (NLP) is a powerful system of
success tools.

Your Personal & Business Success will be increased immensely
by using the NLP-techniques.

TAKE A LOOK AT THIS OFFER!

FOR ONLY A$44.95 (plus postage and handling, around $8 for
Australia, maximum $15 for the rest of the world), which is more than 10% off the regular price,

I'll be giving you this:

• A PRIVATE 1 hr face to face, phone or skype SESSION with me;
• 7 AUDIO CDs by an NLP expert in a handy case with Cutting Edge
  NLP-techniques and exercises to assist you with expanding yourpersonal and business horizon;
• A WORKBOOK with the CDs to put business ideas on paper;
• A special BONUS GIFT valued at $1,790 FOR TWO PEOPLE to attend a live seminar with NLP authority Chris Howard (UK, USA,Australia, New Zealand).
  
• THIS OFFER IS LIMITED IN TIME AND QUANTITY.
  

"KNOWING WHAT TO DO WILL NOT CHANGE YOU, DOING WHAT YOU KNOW WILL."

Would you like to:

Once and for all, find the easy way to stick to all theresolutions you make for yourself?

Free up time for the good things in life while having financialprosperity too?

Learn the Science behind personal, financial and businesssuccess?

Know what personal and professional purpose is, and start living accordingly?

Using 7 Universal Laws , Personality Type Profiling and the
powerful techniques of Neuro Linguistic Programming (NLP) you
will learn how to:

Master the connection between thoughts, feelings and actions,and how to combine them for success in every field of life and business;

Instantly create rapport with people around you;

Break through negative habitual behaviours;

Eliminate overwhelm and procrastination;

How to influence people's mind ethically using personality type;

Remove subconscious barriers or emotions;

To create subconscious success thoughts that will continually move you forward.

If you are willing to commit to you and your business, I
promise you you will achieve results!

Act now. Ring or email me: marc[at]landmarc.info!