Law of Attraction and Unique Selling Proposition: Chalk and Cheese or Brothers in Arms?

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There is one Principle that, once understood and diligently practiced, allows you to attract the objects of your desire in your life strongly and swiftly: the Law of Attraction (or Law of Deliberate Intent), LOA.

There is another Principle that, once understood and diligently crafted, allows you to attract the ideal clients and/or customers in your business strongly and swiftly: the Unique Selling Proposition (or Unique Sales Position), USP.

For many people, USP and LOA have nothing to do with each other. LOA to them belongs to the realm of the esoteric, to the spiritual world. May work for some, but has not correlation with business. USP, on the other hand, belongs to the realms of business, to the world of sales. May work in businesses, but has no correlation with “life” as such.

I strongly disagree with this notion, and for 4 convincing reasons.

First of all, LOA covers all areas of our living world, not just the spiritual and more personal aspects of it. As for personal life, so for business life. There is no cut-off point where LOA stops operating; like vibrations attract like vibrations.

Second of all, USP covers pretty much everything in our human world, too. I wrote it in previous articles already: we are constantly “selling”, whether it is a product or a point of view. I find the fact that sales & marketing and USP are mostly restricted to the business world rather.....well.... restricting.

Third of all, Law of Attraction is all about creating clarity around your desires, and putting your attention, energy and focus on the manifestation of them. A unique selling proposition is all about creating clarity around the benefits of your products and services, and persuading others of the importance of them. Pretty much the same concept.

Fourth of all, apply LOA powerfully, and you will start attracting what it is you deliberately desire. The same goes for USP: emphasise the benefits of your products and services, and you will start attracting the clientele to your business who need or desire what you have to offer.

It is so obvious to me that USP and LOA are connected in a powerful way, that I really don't understand why business owners sometimes shy away from “this airy-fairy stuff”. There is 1) nothing airy-fairy about it, once you start applying it and start seeing the results, and 2) it will mean thousands of dollars in lost profit if you are not willing to put the concept to the test.

When mentoring clients, I stress the importance of crafting a really powerful USP. The USP will be a verbal culmination of the problems in the market place in your specific niche, the solutions you apply in your business to those problems, and the benefits those solutions will have for your target market. Your USP summarises what your business does best, and why clientele should buy into your products and services.

Crafting a powerful USP has two compelling effects: YOU as a business owner will have strong clarity around your line of products and services, which will establish confidence and clarity within you.

Guess what vibration you are sending out when you experience those feelings? Right, positive ones.

This will thereby attract clients that actually want your products and services, which is the second effect. Because prospects are confronted with a powerful USP, they get an instant sense of credibility towards your business and towards you as a business owner.

Guess what vibration THAT is? Right! This positive vibration will establish you as an expert in your field, and will allow for viral marketing and life-long clientele. Who wouldn't want to do business with a entrepreneur who is able to fulfill clients' needs and desires by understanding them clearly?

Truly, start working with it: get clarity on what is the most massive benefit that clients can receive from doing business with you, and start phrasing that in a powerful USP. From that point forwards, watch your business grow.

Results are pretty much guaranteed using the right tools. I keep saying it: nobody doubts that jumping off a building will get you down fast! Law of Gravity is always applicable. The same is the case with the Law of Attraction. IT works. Are you willing to work IT?

To your business success!

Getting More Out of Life 6 May 2009

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"Money never made a man happy yet, nor will it. The more a man has, the more he wants. Instead of filling a vacuum, it makes one." -Benjamin Franklin

Law of Attraction and Finances, part II.

In my most recent Ezine on Law of Attraction I discussed the workings of Law of Attraction (LOA) and finances. How can we use LOA to attract financial prosperity into our lives?

I discussed some basics about LOA and about our thoughts regarding finances.

As I was explaining, there IS a solution to the issue of "attraction of unwanted results". BUT: the solution does not lie in STOPPING to thinking negatively. You don't have to do that. That could already be major relief for some people!

You merely have to turn your thoughts back around towards what it IS you want as soon as you find they are wondering off towards what it is you DO NOT want. It's as simple as that.

Or, to put it even more profoundly: working out how to stop thinking negatively only means that you are putting more energy, attention and focus on the problem (thinking negatively)! This prolongs the negative feeling you really want to change!

Not good.

The process of turning your thoughts towards what is wanted is called pivoting or flip switching.

Our -what I call- internal GPS is the indicator as to what our point of attraction is: when we are feeling good, we are in alignment with who we truly are (call that whatever you want; I call it my "inner being", but any other name will do), and we will be attracting the good stuff, financially. That is because, as I explained previously, we are naturally attracted to "the good", to the things we want. If we feel bad, we are out of alignment, and by default we will attract some of the good stuff, and some of the stuff from the "dark side of the force"........

That internal Global Positioning System is such a powerful tool, and so useful. But mostly we curse it.....because we don't want to feel bad. Whereas "bad" is nothing more than an indicator that we're out of alignment with what we truly want. Nothing more, nothing less. There is no judgment to it, only the negative perception we give it.

Do you want to know the secret to create a life full of financial abundance, joy, prosperity, abundance in all sorts of other areas, health, love, etc?

Well, here it is: Start telling your "story" (being: whatever you consider to be your life) in a new way. Tell your story the way you want it -and therefore your life- to be.

Here's another truth: your desired state of being MUST have been created in spirit (or mind or thought, if you don't like that word) before it can be created in matter. Simple example: all the beautiful buildings we can see in the world were FIRST an idea in the architect's mind, and THEN turned into a reality. It's the same with our creations. We form them in our minds first.

Commit to telling your NEW story. Instead of how the story is right now (which keeps the same staying the same), or how it was in the past (which brings what WAS back to what IS).

Let's record some examples of how people tell their current story around money:

1. I've always had a problem with saving for later;
2. my parents never led an abundant lifestyle, so that's why I don't;
   
3. I'm not clever enough to run a profitable business;
   
4. I don't want people to like me only for my money;
   
5. whatever I do, I just cannot seem to get rid of my debt;
   
6. I am not an entrepreneur, which is why I haven't made much profit;
   
7. I guess a rich life is just not for me;
   
8. there is a maximum to what I can earn;
   
9. my mindset is just wrong!
   
10. etc. etc. etc. 

I could come up with hundreds of similar examples. The point being: they all tell a story based on observation of a seeming reality.

There is this Cycle of Observation going on: observing a situation, offering a vibration based on that observation, LOA responding to the vibration, manifestation happening according to the vibration, observing a (new) situation, etc....

As long as the observations and vibrations offered are attuned to the past or current situation, then chances are likely that manifestation will occur accordingly. Guess what: nothing seems to change!

The key: offer a new vibration, one in line with a desired future reality, a yet unrealised potential. Keep that new vibration up long enough, and you WILL experience a new reality. It can not be another way.

Unless.

Unless there are factors at play out of our control, like strong influences from the collective consciousness, or forces that guide your life 's evolution and are not yours to change (I agree that there is a spiritual touch to this; are our lives pre-determined or not?). I'll write about those in another article, because they definitely play a role within LOA, and sometimes make LOA hugely misunderstood. This is where the Law of Acceptance comes in as well!

Don't turn this "unless" into an excuse, though. You will rarely find this thwarting your intention. There is lots of "free will" available.

If you are serious about increasing the chances of your financial desires actually coming true, then here are 5 Critical Ways to deliberately, and therefore successfully apply the process of flip switching or pivoting:

1. Become really aware of your daily thoughts around money. As soon as you catch yourself thinking a negative -and how do you know that? Yes, by being aware of your feelings!- tell yourself: "thank you, at least now I know what I DON'T want! What DO I want instead?" And ANSWER that question!
   
2. Be sure to assess your feelings making a shift towards "better" when you ponder your answer to the previous question. If that doesn't happen, not even subtly, you may want to think of something else you desire, until your feelings DO go up in vibration.
   
3. Learn to appreciate what you've got, even if it's not a lot! Every day, give thanks for your possessions and your positions; I use this formula: think about 5 things that went well and 5 things that you were grateful for. That creates a strong vibration that is in alignment with what you want.
   
4. Write down in all areas of your life, what money would do for you (in that area). Do it in two steps: what is it, and what value will it give you? This "Values Alignment" exercise will assist you realising why you do what you do in life.
   
5. Count all your financial blessings whenever they occur. In other words: look at where you already have what you are looking for. Each and every day we get financial windfalls, and recognising them will help raise your vibration.
   

 Examples: 

1.        money found on the floor (I find lots of it!)

2.        discounts you got but didn't count on

3.        a tax refund

4.        a two-for-one deal that saves you money

5.        a win in the lottery

6.        a pay-rise

7.        a tip

8.        extra interest on your savings account

9.        a friend who shouts you a drink/meal

10.    a free ride of any kind 
 

and there are plenty more of these kind of windfalls!

Remember: it's not the quantity that counts. Five cents is worth as much vibrationally as five million dollars. Water is water, whether as a raindrop or as an ocean. If you can bring up feelings of gratitude, you're doing good! 

To finish off: here are 4 Action Steps to help you get more of what you want, and less of what you don't.  

Set a Landmarc:

Firstly, Always (always!) pay yourself first, and research your financial status: what money have you got where? Knowing what to do will not change you; doing what you know will.

Pay yourself 10% of whatever you earn, find, get paid, get bequeathed, get gifted, and put it into a savings account. I have a system in place for accumulating wealth. Ask me about it.

Secondly, Never say "no" to money. In other words: always say YES to money, even if you feel guilty, or think you "can't accept that". You're not getting it for nothing (!).

Thirdly, Give thanks for bills, invoices and services rendered. You are paying for something you have (had) use of. It's good to be thankful for that. Seriously, do it! Say thanks, and pay the bill with a smile.

Lastly, Become part of an accountability group. Get together once a month with a group of like minded people, and create a collective vibration geared towards increasing financial abundance. Guess what a group vibration does in terms of strength! It's massive!

Obviously, I've only been able to lift the veil on this topic. There is way more to talk about, and way more that can be done. As long as you keep in mind that your current feelings about the topic of finances are a good indicator as to what your point of attraction is, you've already won half the game. The rest of the game will be won with practice!

Until next time, go well, be well, and live well!

Getting More Out of Life March 2009

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Law of Attraction and Finances. 

Often, I get asked to speak or write about the topic of Law of Attraction (LOA) and money -or finances. Very understandable; if we could once and for all "solve" our money "issues" with LOA, that'd be worth a lot to many people!

When it comes to LOA and the application of it in any area of life, there are 5 basic Knowareness Principles that need to be understood:

1. willingness to accept there is more between heaven and earth than our senses can pick up on (initially);
   
2. willingness to accept that where you WERE and where you ARE have no correlation at all with where you WANT to be and CAN be;
   
3. willingness to accept your life as it is, right now, balls and all.
   
4. willingness to be patient, consistent, trusting and expectant;
   
5. Willingness to count your blessings, no matter how insignificant they seem to be. 
   
6. I've said it many times before: LOA is all about vibes; vibes are our emotions, the feelings we send out. The quantum space, which surrounds us all, always responds to our vibes, our feelings and our feelings arise from the thoughts we think. 
   

So when do we have a feeling, a mood, an emotional state? Well, always! We are always sending a vibration out. Just step into a room where a group of people had a massive verbal fight just before. You can sense the vibration they sent out! Or the other way around: a room where people had a belly laugh 5 minutes earlier; you still sense the joy in that room.

The crux of the successful application of LOA lies in the recognition of Deliberate vs "Undeliberate" Intent. 95% of the time we are creating our financial situation undeliberately; financial situations happen because they've always happened that way. We're just on this merry-go-round, constantly coming across either the same, or very similar financial circumstances.

In other words: our lives live us.

The solution can be found in deliberate intent: the 5% that's left. Things happen because we want them to happen. We put effort in.

In other words: we live our lives.

Money in itself is not the road to happiness, nor is it the source of all evil. On the other hand, because the topic of money (or the lack of it) hits us so often in a day (100s maybe even 1000s of times we think in terms of money) it does have pretty big influence on how we feel.

That being so, would you agree that, if we start to master something that affects us that often in a day, we have done something pretty good?

My personal belief is that we, spiritually, are meant to be having a joyful life experience. We are innately good, and long for (and work on!) a happy, expansive, prosperous life. Which is a vibrational experience!

Now, as with everything, there is an absence of this as well, the "not having such a life". That's the Law of Polarity in action. So, when you are NOT sending out vibrations that give you that prosperous life, you will experience facets of the non-prosperity. It's merely the other side of the medal!

Many people ask me: how did I ATTRACT all that financial crap? Or: when I am thinking negative thoughts, I am ATTRACTING that crap to me!

I say that that is not true. What IS happening is that you are DISALLOWING prosperity, and the disallowance is not our natural state.

Do you get that?

Because you are not in alignment with your natural state, you are THEREFORE, BY DEFAULT, experiencing the other side of it, the NON-aspects of financial prosperity.

This in itself could already give massive relief to many people, as they think that they are -for some unknown reason- ATTRACTING the negative, pulling it in. They're not. So they don't need to do all sorts of massive work on themselves to STOP attracting the negative financial results. There is an easier solution!

The question then rises: how do I find this easier solution? How do I consistently attract prosperity and financial abundance into my life? Well, that's where deliberate intent comes in! This I will discuss in the second instalment of this article. 

That is also where I will be giving you plenty of action steps to start gathering financial momentum in your own life!

This month, check within yourself where you are on the merry-go-round. Where are you repetitious when it comes to your finances? Are you often stating "I cannot afford that", "that is too expensive", etc? Are you often worried about bills coming in? Are you continually "trying" to get out of financial trouble? 

Don't worry if that is you. There is a way out. As with everything, though: it has to start with awareness! 

To your success!